Every real estate agent needs to take time off at some point. That said, there’s no reason that the timing of your vacation has to coincide with the holidays. 

It’s true that in this industry, the period between late December and early January tends to be a quiet one. Fortunately, it’s also a great time to strengthen valuable relationships—and make strides toward meeting your professional goals.

Here are a few things you can do to continue growing your business over the holiday season…

Be available

It’s no secret that many real estate agents are less available to their clients over the holidays than they are at other times of the year. While there’s nothing wrong with taking a much-deserved vacation, there are home buyers and sellers who could use some professional advice year-round—including in late December. 

If you have the time, make yourself accessible to existing clients and potential leads during this period. You can signal your availability by sending out a gentle reminder that you’ll still be hard at work in the days immediately before and after Christmas.

Nurture leads with holiday marketing

For many agents, nurturing relationships with future clients—and staying in touch with old ones—is a significant challenge. Fortunately, 

the holidays are a great time to connect with leads and prospects. 

Whether it’s a seasonal newsletter or a simple email greeting, the right marketing materials can showcase your skills—along with your warm and personable side. You’d be surprised by how much goodwill you can create by delving into your CRM and crafting a few heartfelt holiday messages. 

Invest time in networking

Busy real estate agents often put networking on the back burner, but the holidays provide the perfect opportunity to meet likeminded professionals. Attending seasonal industry events can help you expand your network and build mutually-beneficial business relationships —just don’t forget to follow up in the new year. 

The season of giving is also a great time to engage with the communities where you work. Consider local volunteering, searching for upcoming sponsorship opportunities, and creating holiday social media posts that speak to those living in your target neighbourhoods.

Plan for the new year

If business has been on the slow side recently, now is the time to start planning for a more successful year ahead. Begin by assessing your ongoing prospecting and marketing efforts to see what’s been working, and what hasn’t. From there, set goals for the upcoming year, and embark on a step-by-step plan to meet them.

Of course, the best way to overcome career challenges is by collaborating with agents who have already navigated them successfully. Finding support within the right team is key. At RE/MAX Professionals, we offer training and one-on-one guidance to help you continuously fine-tune your business plan. No matter the season, advice from true industry experts is the greatest gift you can give yourself.

Are you ready to take your career to the next level?

Start the new year off. Contact us to learn more about the advantages of joining the RE/MAX Professionals team.