For many new agents, establishing and sustaining a successful real estate business is an ongoing struggle. It’s not enough to simply get your licence, spread the word within your sphere of influence, and wait for the referrals to roll in.
Attracting new clients and growing your reputation requires hard work, dedication, and a good deal of strategic thinking.
If you’re ready to build your real estate business from the ground up, here is what you need to focus on:
Building a successful real estate business is easier when you have a solid foundation of support. The best place to find it is at the right Brokerage.
RE/MAX Professionals provides new agents with advanced training and mentorship opportunities, comprehensive marketing resources, impressive global reach, and ongoing guidance from top Brokers.
To find a truly supportive team to help you grow your business, do your research and ask plenty of questions.
We can’t overstate the importance of careful business planning. Every agent’s plan will look different, but there are a few things you should always keep in mind.
Start by knowing your target market and the unique value you will provide. When it comes to setting your goals and creating a roadmap for achieving them, be realistic.
Know what you can do on your own, and which tasks (if any) you will need to hire someone to help you with.
Once you have clearly articulated your value, professional branding (which includes everything from your logo to the fonts you use) will allow you to appeal directly to your target market.
Your brand should be consistent across your website, social media accounts, and print and online materials. RE/MAX Professionals ensures that all these essential elements are prepared before your first day on the job—and supports you as your marketing strategy evolves.
Prospect & Nurture
It’s never too early to start thinking about lead nurturing campaigns, or devising strategies for re-establishing contact with cold leads and past clients.
From email to traditional mailers to social media, there are many ways to stay in touch. The key is to know your audience and find ways of reaching out that are authentic, considerate, and helpful.
Make sure you also have a database in place to manage your relationships with past, current, and future clients.
Keep It Going
It is a widely-cited statistic that 87% of new real estate agents fail. There are many reasons why achieving (and maintaining) momentum in the industry can be so difficult, but one of the most significant is because consistently marketing, prospecting, and nurturing leads is a major undertaking.
RE/MAX Professionals helps agents lay the groundwork for future success with the right education, guidance, and support. Our cutting-edge technology—such as our enhanced listings manager and design manager—also allow every new professional to continuously improve their business.